Free webinar  for small business owners

Level up your website in 60 minutes.

A live working session for small business owners and nonprofit leaders. Score your own site against a 48-point audit as we go, and leave knowing exactly what to fix first.

DATE
Wed, Oct 14
TIME
1:00 PM ET
LENGTH
60 minutes
COST
Free

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Takes about twenty seconds. Can’t attend live? Register anyway and get the recording.

–DAYS
–HOURS
–MINUTES

You will get the Zoom link right away, plus the recording and all three documents afterward. We never share your information.

★★★★★From the trainer behind SCALE UP, rated 9.8 NPS by graduates
  • Find out whether your homepage explains what you do in five seconds
  • See which missing pages are quietly costing you calls
  • Learn whether ChatGPT and Google’s AI can find and recommend you
300+Leaders trained
175+Organizations served
48Audit checkpoints

Try it now

Four questions most websites fail.

Pull up your homepage and answer honestly. These are four of the 48 checkpoints we score together on October 14.

Can a stranger tell what you do within five seconds of landing on your homepage?

Does your homepage talk about your customer’s problem, not your company history?

Is there one obvious next step for a visitor who is ready to contact you?

Does your homepage make the customer the hero of the story, with you as the guide who helps them succeed?

Answer all four to see where you stand. There are 44 more questions where these came from.

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What we cover

48 questions across six areas of your website.

The same audit I use inside the SCALE UP program. Every item is a simple pass or needs work, so you finish with a clear order of fixes instead of a vague feeling.

Brand & identity

Does your homepage say who you are, what you do and why you are different, inside five seconds?

Content & trust

Whether your reviews, proof and writing hold up for a stranger with a problem to solve.

Conversion

Calls to action, forms, navigation, and the pages most small business sites are missing.

Technical & SEO

Speed, mobile, page titles and the on-page basics that decide whether you show up on Google.

Measurement

Whether Google Analytics is set up, and whether you can trace a new lead back to its source.

AI search

Whether ChatGPT, Gemini and Perplexity can read your pages and recommend you by name.

Yours to keep

You leave with three documents.

Everyone who registers receives them, along with the recording, whether or not you attend live.

DOCUMENT 1

The Website Audit

All 48 checkpoints across six areas, each marked pass or needs work.

SAMPLE ITEMS
Says what you do in five secondsPASS
One clear call to actionNEEDS WORK
Reviews near the contact formNEEDS WORK
Google Analytics installedPASS
DOCUMENT 2

Website Best Practices

The 25 standards behind the audit, so every item you miss comes with the fix.

SAMPLE STANDARDS
Lead with the customer’s problem, not your history
One primary call to action per page
Answer the question in the first 60 words
A page for every industry you serve
DOCUMENT 3

The Score Sheet

Turns your answers into a score for each area and a ranked fix list you can hand to whoever builds your site.

SAMPLE SCORES
Brand
88
Content
62
Conversion
38
Technical
75
Measurement
50
AI search
25
Fix first: AI search, then Conversion

Who this is for

Owners and leaders who make the website decisions.

If you decide what changes on your site, this session is built for you. If your marketing department is one person, or nobody, it is built for you twice over.

  • Small business owners and managers
  • Nonprofit directors (the audit applies without changes)
  • No technical knowledge needed
Chris Ciunci, founder of Skayle 360

Your host

Chris Ciunci

Founder and Lead Trainer, Skayle 360

Chris built and scaled his own marketing agency before turning to helping other small business leaders grow. He leads SCALE UP, the five-module growth program funded by the Massachusetts Workforce Training Fund.

  • 4× Inc. 5000 honoree as founder of TribalVision
  • SBA Small Businessperson of the Year
  • Author of SCALE UP, the book behind the program

“Chris does an excellent job developing your growth roadmap and leverages AI to get you there.”

Alex Korentis · President & CEO, QCI Engineering

“We’ve already seen an uptick in our website traffic by over 85% after taking the training.”

Tim O’Neil · CEO, SCALE UP graduate

“I’m not the type who gives all 5’s but this was the best course I’ve ever taken.”

Todd Civin · Director of Communications

Before you register

Questions people ask.

What if I can’t make the time?

Register anyway. The recording and all three documents go to everyone who signs up, whether or not you attend.

Is this a sales pitch?

No. It is a working session. Skayle 360 runs a paid training program and it gets one brief mention at the end. The sixty minutes are the audit.

Do I need to be technical?

No. Every item is a question you can answer by looking at your own site. Nothing requires code or analytics knowledge.

What should I have ready?

Your homepage open in another tab. That is the whole preparation. Access to Google Analytics helps for one area, but it is not required.

Does this work for a nonprofit?

Yes. Donors, volunteers and grantmakers judge your site the same way customers judge a business site.

How do I join?

You get the Zoom link by email as soon as you register, plus reminders the day before and an hour ahead.

Sixty minutes. One clear list of fixes.

Wednesday, October 14 at 1:00 PM ET. Free.

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Skayle 360 · skayle360.com · (888) 209-1360 399 Boylston Street, Boston, MA 02116