A live working session for small business owners and nonprofit leaders. Score your own site against a 48-point audit as we go, and leave knowing exactly what to fix first.
Takes about twenty seconds. Can’t attend live? Register anyway and get the recording.
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Continue to ZoomTry it now
Pull up your homepage and answer honestly. These are four of the 48 checkpoints we score together on October 14.
Can a stranger tell what you do within five seconds of landing on your homepage?
Does your homepage talk about your customer’s problem, not your company history?
Is there one obvious next step for a visitor who is ready to contact you?
Does your homepage make the customer the hero of the story, with you as the guide who helps them succeed?
Answer all four to see where you stand. There are 44 more questions where these came from.
Save my free seatWhat we cover
The same audit I use inside the SCALE UP program. Every item is a simple pass or needs work, so you finish with a clear order of fixes instead of a vague feeling.
Does your homepage say who you are, what you do and why you are different, inside five seconds?
Whether your reviews, proof and writing hold up for a stranger with a problem to solve.
Calls to action, forms, navigation, and the pages most small business sites are missing.
Speed, mobile, page titles and the on-page basics that decide whether you show up on Google.
Whether Google Analytics is set up, and whether you can trace a new lead back to its source.
Whether ChatGPT, Gemini and Perplexity can read your pages and recommend you by name.
Yours to keep
Everyone who registers receives them, along with the recording, whether or not you attend live.
All 48 checkpoints across six areas, each marked pass or needs work.
The 25 standards behind the audit, so every item you miss comes with the fix.
Turns your answers into a score for each area and a ranked fix list you can hand to whoever builds your site.
Who this is for
If you decide what changes on your site, this session is built for you. If your marketing department is one person, or nobody, it is built for you twice over.
Your host
Founder and Lead Trainer, Skayle 360
Chris built and scaled his own marketing agency before turning to helping other small business leaders grow. He leads SCALE UP, the five-module growth program funded by the Massachusetts Workforce Training Fund.
“Chris does an excellent job developing your growth roadmap and leverages AI to get you there.”
“We’ve already seen an uptick in our website traffic by over 85% after taking the training.”
“I’m not the type who gives all 5’s but this was the best course I’ve ever taken.”
Before you register
Register anyway. The recording and all three documents go to everyone who signs up, whether or not you attend.
No. It is a working session. Skayle 360 runs a paid training program and it gets one brief mention at the end. The sixty minutes are the audit.
No. Every item is a question you can answer by looking at your own site. Nothing requires code or analytics knowledge.
Your homepage open in another tab. That is the whole preparation. Access to Google Analytics helps for one area, but it is not required.
Yes. Donors, volunteers and grantmakers judge your site the same way customers judge a business site.
You get the Zoom link by email as soon as you register, plus reminders the day before and an hour ahead.
Wednesday, October 14 at 1:00 PM ET. Free.
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