About Chris Ciunci | SBA Small Business Person of the Year, Massachusetts

Experience

25+ years scaling SMBs

Recognition

SBA Small Business Person of the Year

Track record

300+ MA leaders trained · 9.8 NPS

Built & exited

TribalVision — 4x Inc 5000, 14% CAGR

Education

Yale MBA · Swarthmore BA

About Skayle 360

Chris Ciunci. Operator first, trainer second.

Chris spent 25+ years building and scaling small businesses. As founder of TribalVision, a Boston marketing agency, he grew it to a 14% compounded annual growth rate, four-time Inc 5000 honoree and five-time Best Places to Work winner before exiting. He's since trained 300+ Massachusetts leaders through SCALE UP, earning a 9.8 Net Promoter Score. SBA Small Businessperson of the Year. Yale MBA. He teaches every session personally.

His rule for the program: no framework earns a slide unless it changes a decision. That's why SCALE UP is built around 25+ working templates rather than theory — you fill them in during the session, with your own numbers, and you keep them.

300+

MA leaders trained

9.8

Net Promoter Score

Inc 5000 honoree

93%

Glassdoor CEO rating

01 / Operator

Taught by someone who has done it

SBA Small Businessperson of the Year. Built and exited TribalVision, a 4-time Inc 5000 agency.

02 / Templates

25+ templates you keep

Strategic plan, marketing plan, scorecards and personas — filled in during class with your own numbers.

03 / Applied

Decisions, not notes

Breakout sessions on your own business. Every module ends with something finished, not filed away.

See the SCALE UP program

Our core values

03 — The Foundation

Our core values.

The five principles that define how we work, who we hire, and what we promise — to our clients, our team, and ourselves. Not a wall plaque — the filter we use when we hire, the lens we use when we coach, and the line we draw when a decision is hard.

Definition

The practice of being unbiased, impartial, and fair in all judgments and actions.

“Objectivity is the essence of intelligence.”

— Marilyn vos Savant

Commitment to objectivity means approaching every situation and decision with a clear, unbiased perspective. Our advice and strategies are based solely on what is best for the client — honest, transparent, and grounded in data-driven insights and proven practices.

How We Live This

Lead with data, not opinion. Every recommendation is anchored in evidence — what the numbers, the patterns, and the proven practices actually show.

Tailor every solution to the client. No two businesses are the same. We refuse the templated answer and build the strategy that fits this business — not the last one.

Tailor every solution to the client.Speak honestly, even when it's hard. If the data points away from what a client wants to hear, we say so. Their success is the only loyalty that matters.

Definition

A continuous, eager pursuit of knowledge and skill development.

“Live as if you were to die tomorrow. Learn as if you were to live forever.”

— Mahatma Gandhi

This value emphasizes ongoing learning and adaptation — constantly updating our training modules with the latest industry insights, encouraging our team to pursue personal and professional growth, and fostering a culture where learning is celebrated and shared.

How We Live This

Keep our training current. Modules are living documents. We refresh them as the industry evolves — what worked five years ago doesn't necessarily work today.

Invest in our own growth. Every team member has the time and resources to learn — and the expectation that they will. Stagnation isn't neutral; it's decline.

Make learning a shared practice. Insights, mistakes, and breakthroughs are surfaced and celebrated openly. We get smarter together, not in private.

Definition

The practice of open, honest, and direct communication.

“Speak the truth but leave immediately after.”

— Slovenian Proverb

Radical candor means being forthright while caring personally — giving constructive feedback, challenging ideas for better solutions, and creating a space where team members and clients can speak freely without fear of retribution.

How We Live This

Care personally; challenge directly. We hold both at once — the warmth that earns the right to be honest, and the honesty that respects the person enough to be direct.

Treat ideas as ideas, not identities. We challenge the work to make it better, not the person to win an argument. Disagreement is how good ideas get sharpened.

Make it safe to say the hard thing. Anyone — team, client, junior, senior — can name what they see. The room is set up for honest signal, not political safety.

Definition

A profound, enthusiastic commitment to what one does.

“Passion is energy. Feel the power that comes from focusing on what excites you.”

— Oprah Winfrey

Being passionate means more than doing a job — it's loving what you do and letting that enthusiasm show: going the extra mile for our clients, seeking innovative ways to enhance our training, and bringing energy to the work.

How We Live This

Go the extra mile by default. Doing what's asked is the floor. We look for the additional move that turns a deliverable into a moment that changes the client's trajectory.

Treat every module as our best work. Whether it's a flagship session or a quick-reference template, we ship it like it's the reason a client will point to for their growth.

Bring energy that lifts the room. Small businesses are tired. Part of our job is reminding them that growth is possible and the work is worth it. That starts with how we show up.

Definition

The quality of being honest and having strong, ethically grounded principles.

“Integrity is doing the right thing even when no one is watching.”

— C.S. Lewis

Integrity means maintaining honesty and strong ethics consistently — doing the right thing openly and privately. It's the foundation underpinning all our actions, and it's crucial to building trust and credibility with every client.

How We Live This

Keep our promises — literally. If we said we'd deliver Monday, we deliver Monday. Trust compounds in the small stuff long before it matters in the big stuff.

Put the client's needs ahead of our own. If the right answer is to recommend less of our services, we recommend less. Long-term trust is worth more than any quarter.

Hold the same standards in private. How we act when no one is watching is the only definition of integrity that means anything. Our ethics aren't a public face.

Ready to grow together?

See if SCALE UP fits where you are right now.

Book a 15-minute call