01 — The Sequence

The order is the strategy.

Most training programs hand you five disconnected topics. SCALE UP is built so each module's material feeds the next — which is why running them out of order does not work.

“A business has only two functions: marketing and innovation. Everything else is a cost.”

After Peter Drucker

That conviction is what the program is organized around. The first four modules build the foundation and supply the marketing; the fifth puts the innovation engine in the owner's hands.

Built for lean teams

Every framework was chosen because a small team can actually run it — and nearly every tool the program reaches for is free or low-cost.

Sequenced, not scattered

A foundation before an engine, an engine before you scale it. Small sequenced moves compound; scattered ones cancel out.

How each module feeds the next

Strategic Planning

Mission, values and USP — plus the strategic plan and scorecard behind them.

Module 2 builds the team that has to carry that plan.

Building Your Team

An honest read on your team, the right people in the right seats, and meeting rhythms.

Module 3 gives that team something specific to take to market.

Marketing Strategy

How your market really works, three real differentiators, and a written marketing plan.

Module 4 turns that plan into the channels buyers actually see.

Lead Generation

A website that converts, a content library behind it, and the lead channels worth funding.

Module 5 makes all of it faster and cheaper to produce.

AI for Growth

Prompting, agents and the tools worth knowing — applied to the plans you drafted.

Loops back and strengthens every module before it.

02 — The Modules

Every section, in full.

Ten hours per module, taught live in two-and-a-half-hour working sessions. Eachone opens with the framework, moves into a guided breakout where participantsapply it to their own business, and closes by working the matching template.

Pick a module to see every section it covers

Module 01 · The Foundation

10 hours · 7 sections

Strategic Planning

Your Why, values, USP, vision and plan — the layer every later module points back to.

What you learn to do

How to write a clear Why, define core values, sharpen a USP, and structure a strategic plan and scorecard — practiced on your own business using our training templates.

Sections covered

7 sections

Crafting Your Unique Selling Proposition (USP)

Mastering The Golden Circle Framework

Defining Your Core Values with Clarity and Impact

Building Out Detailed Customer Personas

Developing a Compelling Company Vision

Creating a Strategic Plan That Delivers Results

Building Company Scorecards for Measurable Success

Module 02 · The People

10 hours · 6 sections

Building Your Team

The people who carry the strategy, and the rhythms that keep your best ones.

What you learn to do

How to read your team honestly, apply right-person-right-seat thinking, and set the recognition and meeting rhythms that retain your best people.

Sections covered

6 sections

Building a Strong Company Culture That Lasts

Developing a Retention Strategy for Your Team

Strengthening Marketing Through the Lens of Leadership

Overcoming the Growth Killer — Tackling Unproductivity

Navigating The 5 Dysfunctions of a Team

Leading By Example — Inspiring Through Action

Module 03 · The Difference

10 hours · 6 sections

Marketing Strategy

What makes you different, said in the customer's words, inside a working plan.

What you learn to do

How to run a Five Forces read, choose three defensible differentiators, validate a persona, and structure a marketing plan around three channels.

Sections covered

6 sections

Developing Your Marketing Strategy for Maximum Impact

Differentiating Your Brand in a Crowded Market

Becoming Customer-Centric Across Every Touchpoint

Mapping McKinsey's Customer Decision Journey

Mastering the Paid, Owned & Earned Media Framework

Building Out a Comprehensive Marketing Plan

Module 04 · The Engine

10 hours · 6 sections

Lead Generation

The website hub and the few channels that put the plan in front of buyers.

What you learn to do

How to audit your website, prioritize the channels worth funding, and design a lead generation engine your team can run without an agency.

Sections covered

6 sections

Website Tools & Fundamentals for Conversion-Ready Sites

SEO & Paid Strategies That Get You Found

Retargeting Strategies to Recapture Lost Leads

Email Marketing Best Practices That Actually Convert

Mastering Social Media for Lead Generation

Sales Enablement — Aligning Marketing and Sales for Growth

Module 05 · The Multiplier

10 hours · 6 sections

AI for Growth

The multiplier that strengthens all four — at a fraction of the old cost and time.

What you learn to do

How to use AI to strengthen your personas, plans and content library — plus prompt technique and a tool stack you can operate yourself.

Sections covered

6 sections

Artificial Intelligence Introduction — What You Need to Know

The Rise of AI Agents — Your New Business Partners

The Power of the Prompt — Perfect Your AI Output

Leveraging AI to Perfect Your Strategic Growth Plan

Using AI to Strengthen Your Marketing Plan + Content Library

Additional AI Tools to 10x Future Growth

03 — What's Included

The training materials
you keep.

The cohort ends; the course materials do not. Everything below stays with your team in editableform, so participants can reapply the frameworks on their own after training.

25+

Editable templates

Strategic plan, marketing plan, scorecards, personas — worked through in session as training exercises.

650+

Training slides

The full deck library, so your team can revisit any framework after the cohort ends.

Hours of recordings

Every session recorded, so someone who missed a week is not left behind.

1:1

Instructor access

Questions answered between sessions as part of the course, so nobody stays stuck on a framework.

04 — The Templates

25+ templates you work in, not read.

Every framework in the program has a template behind it. Participants fill them in during the breakout rooms, with their own numbers, alongside the other companies in the room — and keep the editable files afterward. Here are seven of them.

05 — Logistics

How the training actually runs.

Two sessions a week for ten weeks. Employees must be paid their regular wages while attending — that is a Workforce Training Fund requirement, so budget roughly 2.5 hours of paid time per session.

Scope of the engagement

SCALE UP is instructor-led training. Participants learn each framework and apply it to their own organization during guided sessions using our templates. Skayle 360 delivers instruction and course materials; it does not produce plans or documents on a company's behalf.

Book a 15-minute call

Cohort

Fall 2026

Dates

Sep 15 — Nov 19, 2026

Schedule

Tues & Thurs · 1:00–3:30 PM ET

Format

Live virtual · 15 companies

Paid time

~2.5 hrs per session (WTFP requirement)

Tuition

Fully funded by Express Grant

Five modules, one operating system.

How the training actually runs.

Most organizations pay nothing.