Your Company's Growth Potential

Your definitive guide to unlocking unparalleled growth through strategic planning, team building, customer acquisition, and leveraging the power of artificial intelligence.

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Upon completion of the four workshop modules, you will be equipped with the knowledge and tools needed to maximize your company’s growth potential to catapult it to the next level.

Module 1

Business Planning

Business Planning

  • Crafting Your Unique Selling Proposition (USP)
  • Understanding the Golden Circle
  • Defining Your Core Values
  • Assessing client satisfaction with your company
  • Becoming Client-Centric
  • Developing Your Strategic Plan
  • Building Company Scorecards
  • Developing A Robust Marketing Strategy

Module 2

Building Your

Building Your Team

  • Building a Strong Company Culture
  • Developing a Retention Strategy for Key Employees
  • Strengthening the Role of HR
  • Overcoming the Growth Killer – Unproductivity
  • The 5 Whys
  • The 5 Dysfunctions of a Team
  • Leading By Example
  • Embracing Radical Candor

Module 4

Leveraging AI

Leveraging AI

  • Putting in place the systems, processes, and technology needed to scale
  • Understanding artificial intelligence (AI) tools and platforms to gain a competitive advantage
  • Integrating proven business processes to achieve growth and simplify your execution of strategy
  • Applying AI throughout your company to achieve scale
  • Building an AI-centric lead generation machine
  • Developing outbound sales campaigns leveraging AI

Module 3

Lead Generation

Lead Generation

  • Developing a robust marketing and sales strategy
  • Crafting an ideal customer profile (ICP)
  • Developing a differentiated brand and message
  • Crafting an optimal, ROI-centric multi-channel marketing engine for driving top-of-funnel leads.
  • Building an inside sales engine to maximize lead conversion and drive new opportunities
  • Leveraging the appropriate marketing and sales tools to drive growth



July 23 – Sept 12, 2024

1PM-3:30PM ET


Wednesday, July 17, 2024



What is the workshop program based on?

The workshop program is based on the book “SCALE UP – Unlocking Your Company's Growth Potential.” Each chapter of the book corresponds to a module of the workshop, covering essential topics for business growth and success.

How long is the workshop program?

The workshop program consists of four modules, with each module requiring 10 hours of training. The workshop training will take place over two months, with sessions scheduled for 2.5 hours a day.

How will the training be conducted?

The training will be conducted online via Zoom. This allows for convenient participation from anywhere, eliminating the need for travel and accommodating busy schedules.

How many companies can participate in each workshop?

Each workshop is limited to a maximum of fifteen companies. This ensures a focused and interactive learning environment where participants can actively engage with the trainer and their peers.

What is the process before the training begins?

Prior to the training, each participating company will receive a detailed questionnaire. This questionnaire will help us gather relevant information about your business, challenges, and goals. The responses will enable us to customize the training material and address specific areas of focus.

How practical are the training concepts?

The training concepts are highly practical and actionable. The focus is on providing you with tangible strategies and techniques that can be applied to your business right away. We understand the importance of immediate impact, and our goal is to equip you with the knowledge and tools to make real changes and achieve meaningful results.

What are the benefits of participatingin the workshop program?

By participating in the workshop program, you will gain a deep understanding of your business’s current state, develop a strong company culture, enhance customer acquisition strategies, and establish systems for scaling your business. You will have the opportunity to learn from experienced trainers and collaborate with other motivated business owners, fostering a supportive learning community.

How can I get started with the workshop program?

To get started, simply reach out to us through the contact form on our website. We will provide you with further details, including available workshop dates and pricing information. We look forward to helping you unlock the potential of your small business and achieve sustainable growth.


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